The Business Department comprises of one full time member of staff. The department aims to nurture important work related skills such as teamwork, creative thinking and problem solving. In addition, we endeavour to promote independent learning whereby students are able to work effectively and are able to make informed judgements related to business, economic and legal matters.
GCSE Business Studies
“Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were” – David Rockefeller
Business Studies is one of the most interesting, relevant and varied subjects available. The world of business affects each and every one of us on a daily basis. Newspaper and television headlines offer continual reminders of how important the business world is to us all. In recent years much attention has been directed to issues such as fair trade, business ethics, global warming and the credit crunch. Studying Business Studies gives students a valuable insight into how businesses operate. It also gives students the necessary skills, knowledge and understanding to succeed in whatever future pathway they choose. Remember even Scientists, Engineers and Artists will have to understand at least the basics of business.
Key Stage 4
The Business department currently offers two courses; GCSE Business Studies and Business Enterprise and Marketing.
Course Contents need changing for GCSE Business, see below and the new course needs adding on (see below)
AQA GCSE Business Studies
The course is divided into six units:
- Unit 1 – Business In The Real World:This unit introduces students with the use of real world examples to the ways in which a business can start, their legal structure and aims and objectives as well as looking at how they decide where to locate and expand.
- Unit 2 – Influences on Business:Here students will learn about various external factors that affect how a business operates, such as technology, ethics, legislation and the economy.
- Unit 3 – Business Operations:In this unit students will look closely at how businesses produce their products/services. They will look in great depth at production processes, procurement and quality control measures and the effect these have on customer service.
- Unit 4 – Human resources: Here students will look at People within business. Areas such as recruitment, training and motivation will be explored as well as looking at how employees are managed within defined organisational structures.
- Unit 5 – Marketing: This unit looks at the Marketing process from the research stage through to customer feedback. Students will explore the purpose of marketing, its role within business and how it influences business activity.
- Unit 6 – Finance: Here students will look at finance across a range of business settings. Everything from how a sole trader raises finance to a plc reporting on their financial performance will be covered. Students will also look closely at how finance links closely with business decision making.
No prior subject knowledge is required by students to study GCSE Business Studies.
OCR Business Enterprise and Marketing
The course is divided up into three units:
RO64 – Enterprise and Marketing Concepts (Exam Based) – By completing this unit, learners will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business.
Learners will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
These elements will provide learners with underpinning knowledge and understanding for completion of Units R065 and R066 within this qualification, as well as developing transferable knowledge and understanding to allow for progression onto related study.
RO65 – Design a Business Proposal (Controlled Assessment) – This unit will provide learners with the skills and knowledge to design a product proposal to meet a business challenge scenario. Learners will be able to identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product.
Learners will use their research outcomes to generate product design ideas, assess their strengths and weaknesses and work collaboratively with peers to gain feedback to inform final design decisions. Learners will complete financial calculations to select a pricing strategy and determine whether their proposal is viable.
On completion of this unit, learners will have gained some of the essential skills and knowledge required when considering starting a business, but also the transferable skills of self-assessment, providing and receiving feedback, research and evaluation. The skills and knowledge developed by completing this unit will also be transferable to further learning in related areas and will be required by learners when completing Unit R066 Market and pitch a business proposal.
RO66 – Market and pitch a business proposal (Controlled Assessment) – This unit will provide learners with the skills and knowledge to create a brand identity and promotional plan for their product proposal, developed in Unit R065. They will be able to pitch their product proposal to an external audience after completing a practice pitch, and complete a review of both their pitching skills and product proposal, using their learning from this qualification, self-assessment and feedback generated.
By completing this unit, learners will know how to use a combination of branding and promotional methods that complement each other and appeal to a specific customer profile. They will gain the crucial skills of professionally pitching to an unknown audience. This will help to prepare them both for employment situations such as interviews and for starting up a business in the future, while also developing the transferable skill of presenting information to others in a clear and persuasive manner.
GCSE Business Studies
AQA GCSE Business Studies – Malcolm Surridge and Andre Gillespie (2009)
AQA Business Studies for GCSE – Neil Denby and David Hamman (2009)
GCSE Business Studies AQA Revision Guide – Richard Parsons (2009)
Unit 1 – Setting up a Business
- Term Dates
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